Cycle Hire case study

London Cycle Hire is London’s self-service, bike-sharing schemefor short journeys. The scheme is contracted by Transport of London with Santander being the sponsor since April 2015. Users can hire one of the 13,600 bicycles from any of the 839 docking stations in London for as little as £2. Serving over 40 million riders since it’s inauguration in 2010, London Cycle Hire wanted to create an exciting Contact Centre customer experience for the new brand.

In order to exceed expectations, our award-winning creative team studied the marketing collateral and texts. This research, combined with our unique creative workshops birthed the ‘Hire, Ride, Return’ strapline. An essential part of the launch, this strapline accurately represents their brand and resonates with their customers. The creative team deployed this strapline to create a bespoke audio track bursting with creativity, air and catchy motifs.