Powerful Innovation from Premier CX:

Everything in the contact centre world is becoming personalised... indeed personalisation is a top CX buzz-word in the call centre world.

However, everyone in the same queue has heard the same music and messaging... until now! Premier CX's exciting new innovation, eMOHtive, provides streaming audio to each individual caller - opening a world of opportunity to use in-queue and on-hold marketing as a powerful tool for contact centre managers and marketing managers. Combined with Premier CX's industry leading expertise in contact centre audio branding and marketing, eMOHtive is a big step forward in improving caller experience.

eMOHtive Reveal


For as long as Contact Centres have queued callers while waiting for an appropriate agent, the best that they could offer them was to hear the same marketing messages, comfort messages and music as everyone else in the same queue. eMOHtive puts hyper-personalisation capabilities in the hands of the Contact Centre Manager.

eMOHtive uses integration with the contact centre CRM system to assign specific messages and even music genres to callers based upon the customer profile.

Hyper Personalisation has become a reality.


Emohtive no hands small


Streamed messaging and music from eMOHtive extends contact centre capabilities much further than just personalisation. The messages can be selected from a bank of thousands of existing templates, or created as bespoke productions using voices to suit the brand. The streams can be scheduled to deliver certain messages only on specific days of the week, or during particular seasonal campaigns.


To find out more about this groundbreaking new platform, contact hello@premiercx.co.uk or fill out the form below.